There is something obviously unique to Champagne; it’s what we reach for at big moments. It’s how we christen ships, start the New Year, welcome babies and celebrate victories. The very word “Champagne” has come to inspire euphoria and trigger an emotional release.
Yes, the big brands have spent millions to make that connection for us. Executives at Moët & Chandon were surely elated when the winners of the 1967 24 Hours of Le Mans, the world’s oldest car race, sprayed the crowd with a freshly opened bottle of bubbly from the winner’s podium. So, too, are executives at Bollinger whenever a James Bond film ends with the famous spy slipping his arm around the waist of a pretty little thing with a bottle of Bollinger close at hand. But there is an unnecessary limit to that message.
Relegating Champagne to a beverage of ceremony presumes that celebrations are few and far between – and presumes that Champagne is only worth opening when one needs to mark something monumental. Celebrations need not be rare. From dinner with friends to a lover’s embrace, every day has moments worthy of reflection – and worthy of a toast. No drink can compare with Champagne when it comes to taking us out of the ordinary and helping us connect to one another.
Today’s hottest producers have tapped into this zeitgeist. Yes, their offerings are for celebrations – but they urge consumers to celebrate daily. So, they tell the stories of their wines – knowing that today’s discerning wine enthusiasts appreciate quality Champagne for offering the same nuance and depth as any Burgundy or Bordeaux.
Many of the region’s top winemakers even beg oenophiles to ignore the bubbles, preferring instead to describe them as an “accessory” to their vin clair – the still wine that is created before secondary fermentation – because that’s where the flavors are.
Consider, as just one example, the wines of Cédric Bouchard. A producer in the Aube, Champagne’s southernmost region, Bouchard believes that great wines are singular: single varieties harvested in single years in single vineyards. He no doubt developed this belief in the 1990s while working as a caviste in Paris, where he became enchanted by natural wine.
Bouchard began pursuing this vision in 2000 when his father agreed to let him farm a two-acre vineyard – Les Ursules – in his childhood village of Celles-sur-Ource. In the vineyard, Bouchard farms naturally. In the cellar, he intervenes minimally. Today, he crafts seven distinct wines from seven different sites, and finishes all his wines without dosage.
Bouchard is one of several small producers focused solely on single-vintage, single-vineyard, single variety wines with little or no dosage; Jérôme Prévost and Ulysse Collin are two others worth finding. Serious oenophiles have become obsessed with these producers, so their wines are now some of the most sought after, and expensive, on the market.
Another producer worth learning about is Davy Dosnon. He spent his teenage years working alongside his grandfather in the vineyards of Champagne and later worked at Rossignol-Trapet in Burgundy. An artisanal négociant, Dosnon purchases his grapes from others, much like Champagne’s largest producers. But like the trendiest “growers,” Dosnon vinifies each parcel separately, as he is obsessed with terroir. In this way, he bridges the Champagne’s of yesteryear with today’s hottest producers – and demonstrates that the competing visions of Champagne can co-exist and even complement each other.
There are big producers like Louis Roederer and Moët & Chandon who continue to perfect classic blending techniques, and those like Dosnon, who blend from small parcels, often near one another, to unearth new reflections of the land beneath the grapes. And there are those who believe that the best Champagne is always singular – made from one vineyard, one grape, and one vintage.
What they collectively share is working to reveal the region’s wines as living, breathing, and reflective of place, of Champagne, and always on hand for a celebration – divine or otherwise.
Photography ©High Society (1956) starring Frank Sinatra and Grace Kelly. Brigitte Bardot christening “Le Babette” in 1959. ©Alamy and Getty Images